Who are you?
One of my pet peeves is looking at an organization’s website and not seeing ANY personnel identified.
It amazes me to look at a website where the organization describes their expertise and/or experience along with their services without informing you of who they are. Would you not want to know who runs the shop? Who is the management team?
This may be even more important for a healthcare provider. Home Health Compare is fine but do you not also want to know with whom you will be dealing? You then have the option of using the internet resources to see if you like who you will be dealing with. I am suspicious of any organization that is not up front with the disclosure of the key people. After all, it should be a source of pride.
What does your website show?